Bande A Blog

1st week of May 2011

London College of Fashion Student Nicola Short and I started brainstorming ideas for video adverts to promote her products and concept store. Her clothes and style were heavily influenced by1960’s France. It was then that I came up with the idea to emulate the style of the French new wave films from the 1960’s. After viewing all of Jean Luc Godards 60’s output, we decided that 1964’s Bande A Part’s was most suited to what we wanted to achieve stylistically. At first we wanted to copy some selected scenes but decided we could use the film as a blueprint for the adverts and create what we wanted.